Post by account_disabled on Jan 10, 2024 10:28:25 GMT
What information will you give to which customers? The experiment was designed with the premise that meaningful scale was needed while generating 6x growth in click-through rates. We identified what information customers wanted based on the hypothesis that “news about brands that customers engage in within the app will be information of interest.” As a result of the experiment, information about customer actions within the app (shopping cart, like, visit to brand home, view product detail page) had a click-through rate about three times higher and a post-click purchase conversion rate about two times higher than non-personalized information.
of interest per customer has limitations in increasing the size of impact. So, we wanted to know several brands of interest per customer. We experimented with prioritizing the click-through rate according to the num Whatsapp Number List ber of times the brand home visit, product detail page view, and brand like event were performed, which is behavioral information that can tell you “how interested you are in the brand,” and how recent it was. Now we can know which brands are of interest to each customer, ranked from 1st to 4th.
View product detail page, like product View product detail page, like product Visit the brand home, like the brand Visit the brand home, like the brand How do we turn data called information into a message? As an example, 29CM's single brand news takes the form of the content below. However, there is a lot of information in this content. Two things were needed to immediately create a message with a lot of information such as title, description, product information on the landing page, promotion information (e.g. new product, exclusive discount, discount for exclusive product, etc.), and discount rate.
of interest per customer has limitations in increasing the size of impact. So, we wanted to know several brands of interest per customer. We experimented with prioritizing the click-through rate according to the num Whatsapp Number List ber of times the brand home visit, product detail page view, and brand like event were performed, which is behavioral information that can tell you “how interested you are in the brand,” and how recent it was. Now we can know which brands are of interest to each customer, ranked from 1st to 4th.
View product detail page, like product View product detail page, like product Visit the brand home, like the brand Visit the brand home, like the brand How do we turn data called information into a message? As an example, 29CM's single brand news takes the form of the content below. However, there is a lot of information in this content. Two things were needed to immediately create a message with a lot of information such as title, description, product information on the landing page, promotion information (e.g. new product, exclusive discount, discount for exclusive product, etc.), and discount rate.