Post by account_disabled on Feb 27, 2024 10:59:31 GMT
According to the United Nations ( UN ), no country in the world has achieved gender equality. Added to this are the consequences of the pandemic derived from COVID-19, which have put in check the achievements that had been achieved previously. Currently, one of the priority issues that have generated social responsibility initiatives is gender violence in LATAM.
Gender violence refers to harmful acts directed against a their gender. It has its origins in gender inequality, abuse of power and the existence of harmful norms.
UN Women .
The data on gender violence in LATAM is alarming; on Chinese American Phone Number List the one hand, it is the second region in the world in sexual violence committed by men who are not partners of the victims. On the other hand, according to ECLAC , the highest number of femicide cases in 2020 corresponded to women between 30 and 44 years old. In this context, it is important to know what private initiative and civil society are doing to reduce this problem.
The promise of the end of gender violence in LATAM
One company that is taking action is Avon —a cosmetics, perfume, toy, costume jewelry, and home products company—which is a pioneer in women's economic empowerment.
According to Magdalena Ferreira Lamas, general manager of Avon for the North Latin American Markets Group, 73% of entrepreneurs in Mexico have a big problem financing their business. Furthermore, 66% declare making a great sacrifice, not only in Mexico but in more than 11 countries.
For more than 135 years we have sought to protect women through different causes to fulfill their dreams, this is part of our DNA.
Magdalena Ferreira Lamas, general manager of Avon for the North Latin American Markets Group.
gender violence in LATAM ferreira
Avon's commitment to the eradication of gender violence in LATAM is established through:
Promote dialogue.
Provide relevant information about the problem to the network of representatives, employees, customers and partners.
Work hand in hand with local, state and federal organizations to ensure that women feel understood and supported, receiving fair treatment when seeking support or reporting abuse.
In this context, on March 29, Avon—as part of its commitment to eradicate gender violence—carried out donations to foundations and civil associations in Mexico, Central America and the Dominican Republic through the Promesa para initiative. end violence against women and girls .
This initiative has been carried out in Mexico since 2004, and in 2007 it was also implemented in the Dominican Republic, Panama, Guatemala, El Salvador, Honduras and Nicaragua. Over time, the initiative has worked with more than 2 million women , hand in hand with various organizations and foundations.
During the event, two testimonies were told, both from Mexico and Guatemala:
Mexico: América Rodríguez Morales has a degree in psychology, counselor at the Origen Help Line.
Guatemala: Zulma Calderas, beneficiary of the Research and Training Center in Support of Women and Youth (CICAM).
These testimonies showed the impact on the lives of thousands of women through the support provided by Avon. Rodríguez highlighted the need to generate spaces for active listening with true respect for the problems that women go through. Especially because they are violated in their homes and even in their close circles by being blamed for continuing in that situation, when in reality the context is more complex.
On the other hand, Calderas mentioned that CICAM has provided him with psychological support due to the situations of violence that he had previously experienced. In addition to providing him with guidance and support for his business, which allows him to take care of his children.
I am happy that Avon and CICAM can support the venture. Furthermore, I have learned that we are all women of great value.
Zulma Calderas, beneficiary of the Research and Training Center in Support of Women and Youth (CICAM).
135 thousand reasons to reaffirm CSR
Avon's commitment and Corporate Social Responsibility ( CSR ) to its stakeholders is solid. For this reason, during the event, the call was made again for foundations and associations to present projects and join the fight against gender violence in LATAM, through Promesa to end violence against women and girls .
Gender violence refers to harmful acts directed against a their gender. It has its origins in gender inequality, abuse of power and the existence of harmful norms.
UN Women .
The data on gender violence in LATAM is alarming; on Chinese American Phone Number List the one hand, it is the second region in the world in sexual violence committed by men who are not partners of the victims. On the other hand, according to ECLAC , the highest number of femicide cases in 2020 corresponded to women between 30 and 44 years old. In this context, it is important to know what private initiative and civil society are doing to reduce this problem.
The promise of the end of gender violence in LATAM
One company that is taking action is Avon —a cosmetics, perfume, toy, costume jewelry, and home products company—which is a pioneer in women's economic empowerment.
According to Magdalena Ferreira Lamas, general manager of Avon for the North Latin American Markets Group, 73% of entrepreneurs in Mexico have a big problem financing their business. Furthermore, 66% declare making a great sacrifice, not only in Mexico but in more than 11 countries.
For more than 135 years we have sought to protect women through different causes to fulfill their dreams, this is part of our DNA.
Magdalena Ferreira Lamas, general manager of Avon for the North Latin American Markets Group.
gender violence in LATAM ferreira
Avon's commitment to the eradication of gender violence in LATAM is established through:
Promote dialogue.
Provide relevant information about the problem to the network of representatives, employees, customers and partners.
Work hand in hand with local, state and federal organizations to ensure that women feel understood and supported, receiving fair treatment when seeking support or reporting abuse.
In this context, on March 29, Avon—as part of its commitment to eradicate gender violence—carried out donations to foundations and civil associations in Mexico, Central America and the Dominican Republic through the Promesa para initiative. end violence against women and girls .
This initiative has been carried out in Mexico since 2004, and in 2007 it was also implemented in the Dominican Republic, Panama, Guatemala, El Salvador, Honduras and Nicaragua. Over time, the initiative has worked with more than 2 million women , hand in hand with various organizations and foundations.
During the event, two testimonies were told, both from Mexico and Guatemala:
Mexico: América Rodríguez Morales has a degree in psychology, counselor at the Origen Help Line.
Guatemala: Zulma Calderas, beneficiary of the Research and Training Center in Support of Women and Youth (CICAM).
These testimonies showed the impact on the lives of thousands of women through the support provided by Avon. Rodríguez highlighted the need to generate spaces for active listening with true respect for the problems that women go through. Especially because they are violated in their homes and even in their close circles by being blamed for continuing in that situation, when in reality the context is more complex.
On the other hand, Calderas mentioned that CICAM has provided him with psychological support due to the situations of violence that he had previously experienced. In addition to providing him with guidance and support for his business, which allows him to take care of his children.
I am happy that Avon and CICAM can support the venture. Furthermore, I have learned that we are all women of great value.
Zulma Calderas, beneficiary of the Research and Training Center in Support of Women and Youth (CICAM).
135 thousand reasons to reaffirm CSR
Avon's commitment and Corporate Social Responsibility ( CSR ) to its stakeholders is solid. For this reason, during the event, the call was made again for foundations and associations to present projects and join the fight against gender violence in LATAM, through Promesa to end violence against women and girls .