Post by ralopa23 on Nov 29, 2023 8:44:04 GMT
Once upon a time there was the old advertisement, that is, the one that interrupted viewers by slipping between various clips of a film or a television show, or the one that intervened between one page and another of a magazine, or again, the one that disturbed our daily lives, with a telemarketing call that is most often hateful and despised. It was there, and still is.
But it is no longer the only alternative: it has in fact been accompanied by a much more effective marketing method, typical of the internet: we are obviously talking about inbound marketing .Traditional marketing focuse Europe Cell Phone Number List s entirely on what today we can call, with full knowledge of the facts, 'outbound marketing ', and therefore precisely on invasive and potentially irritating promotional.
interruption, which chases and annoys the customer . Inbound marketing , on the other hand, does the opposite: it is no longer the brand that chases the public, but instead the latter spontaneously approaches the brand. How is it possible?The two basic elements of inbound marketingIndexThe two basic elements of inbound marketingHow does inbound marketing work?But what are the.
individual steps to follow? And which channels should be used in each step?Before delving into this topic that everyone has heard of, but few really know, it is necessary to underline that the term inbound marketing did not fall from the sky. It was in fact those of the US agency HubSpot who coined it in 2005, defining around it the technique that is now central to all the most effective web marketing strategies .
At the heart of the inbound marketing technique is content. Also in this case, therefore, as in SEO , content is King . But what does it mean in this case? Simple: to attract customers, to ensure that you have their genuine attention without interrupting them rudely with annoying ads, it is essential to create quality content capable of satisfying their real needs.It is not enough.
But it is no longer the only alternative: it has in fact been accompanied by a much more effective marketing method, typical of the internet: we are obviously talking about inbound marketing .Traditional marketing focuse Europe Cell Phone Number List s entirely on what today we can call, with full knowledge of the facts, 'outbound marketing ', and therefore precisely on invasive and potentially irritating promotional.
interruption, which chases and annoys the customer . Inbound marketing , on the other hand, does the opposite: it is no longer the brand that chases the public, but instead the latter spontaneously approaches the brand. How is it possible?The two basic elements of inbound marketingIndexThe two basic elements of inbound marketingHow does inbound marketing work?But what are the.
individual steps to follow? And which channels should be used in each step?Before delving into this topic that everyone has heard of, but few really know, it is necessary to underline that the term inbound marketing did not fall from the sky. It was in fact those of the US agency HubSpot who coined it in 2005, defining around it the technique that is now central to all the most effective web marketing strategies .
At the heart of the inbound marketing technique is content. Also in this case, therefore, as in SEO , content is King . But what does it mean in this case? Simple: to attract customers, to ensure that you have their genuine attention without interrupting them rudely with annoying ads, it is essential to create quality content capable of satisfying their real needs.It is not enough.