Post by account_disabled on Dec 4, 2023 4:05:54 GMT
Most French companies surveyed use AI solutions to enrich their data, with almost half (46%) using it to optimize advertising campaigns and 42% using it to create product recommendations. A third party uses these solutions to optimize their websites . The retail sector is lagging behind, however, with 10% of these companies not using machine learning at all, compared to 3% and 4% in the financial services sector and the tourism sector respectively.
When it comes to data hosting, data lakes and CRM are the most popular solutions , used by 43% and 38% of companies, respectively. CRM solutions are most likely to be used by retail companies, with Country Email List almost half (48%) favoring them, compared to 37% of financial services companies and 28% of tourism sector companies.
Collection and GDPR at the center of the issues Across all sectors, French companies prefer to collect data from online (86%) rather than offline (44%) sources, while most companies seek to ensure the quality of their data. Six in ten companies use internal processes to achieve this, while half (50%) use external platforms.
Businesses in the retail and tourism sector are most likely to use the latter (51%), compared to 47% for the financial services sector. Finally, while the majority of French companies have taken measures to ensure their compliance with the GDPR, 11% of them still do not know if the regulation concerns them and 4% say they have not heard of it. Encouragingly, 41% of companies have in-house expertise to ensure compliance, while 32% collaborate with external experts to achieve this.
When it comes to data hosting, data lakes and CRM are the most popular solutions , used by 43% and 38% of companies, respectively. CRM solutions are most likely to be used by retail companies, with Country Email List almost half (48%) favoring them, compared to 37% of financial services companies and 28% of tourism sector companies.
Collection and GDPR at the center of the issues Across all sectors, French companies prefer to collect data from online (86%) rather than offline (44%) sources, while most companies seek to ensure the quality of their data. Six in ten companies use internal processes to achieve this, while half (50%) use external platforms.
Businesses in the retail and tourism sector are most likely to use the latter (51%), compared to 47% for the financial services sector. Finally, while the majority of French companies have taken measures to ensure their compliance with the GDPR, 11% of them still do not know if the regulation concerns them and 4% say they have not heard of it. Encouragingly, 41% of companies have in-house expertise to ensure compliance, while 32% collaborate with external experts to achieve this.