Post by account_disabled on Dec 4, 2023 4:06:48 GMT
A new study reveals an overview of the concrete use of data by French companies… Publication date :July 8, 2022 Flipboard Reddit Pinterest WhatsApp E-mail The results of a new study conducted by Making Science , a digital acceleration company specializing in digital marketing and paid acquisition, reveal that half of French companies analyze their data in silos , meaning they do not benefit from a global vision of their activities.
On the other hand, 11% of companies do not measure their data at all . The study was conducted among 602 marketing decision-makers in France, evenly distributed across three key sectors: financial Buy Bulk SMS Service services, the tourism sector and retail. Customer knowledge at the heart of data While almost all of the French companies surveyed activate their data, 58% do so through a general analysis, which demonstrates a lack of granular information.
This applies across all sectors, with retail relying the most on general analytics (64%), followed by tourism (60%) and financial services (51%). The main objectives of companies that activate their data are the acquisition of new customers (50%), the retention of their current customers (47%), the strengthening of brand awareness (45%), with the acquisition of customers being significantly more important in the retail sector (60%).
On the other hand, 11% of companies do not measure their data at all . The study was conducted among 602 marketing decision-makers in France, evenly distributed across three key sectors: financial Buy Bulk SMS Service services, the tourism sector and retail. Customer knowledge at the heart of data While almost all of the French companies surveyed activate their data, 58% do so through a general analysis, which demonstrates a lack of granular information.
This applies across all sectors, with retail relying the most on general analytics (64%), followed by tourism (60%) and financial services (51%). The main objectives of companies that activate their data are the acquisition of new customers (50%), the retention of their current customers (47%), the strengthening of brand awareness (45%), with the acquisition of customers being significantly more important in the retail sector (60%).